Sustainable Upcycled Indigenous
Fashion Label

“Kaya Wandju Nidja Noongar boodja”

We respectfully acknowledge the elders past, present and future of the land on which we stand

Deadly

[ded-lee] – adjective

Not a traditional Aboriginal word, but adopted by modern Indigenous Australian culture, deadly means incredible/excellent/amazing

Deadly Denim collaborates with Australian First Nation artists.

Showcasing their individual designs on digitally printed fabrics and screen printed designs from various Remote Aboriginal art centres.

These designs are then worked into up-cycled denim.

Deadly Denim launched in October 2018 when they started selling at markets and as the demand for their unique one of a kind creations grew so did they.

Deadly Denim now sells via their Etsy shop, in retailing stores nationally and the latest edition, a 10ft mobile vintage caravan. Set up as a portable sewing studio and pop up shop that you can find at different locations right across Western Australia.

Deadly Denim has showcased their designs at Perth Fashion Festival 2019 and was invited to premiere at L.A. fashion week 2020.   

We are proud to now be showcasing First Nation Art right across the globe through our Deadly Denim designs.

[ded-lee] – adjective

Not a traditional Aboriginal word, but adopted by modern Indigenous Australian culture, deadly means incredible/excellent/amazing

Deadly Denim collaborates with Australian First Nation artists.

Showcasing their individual designs on digitally printed fabrics and screen printed designs from various Remote Aboriginal art centres.

These designs are then worked into up-cycled denim.

Deadly Denim launched in October 2018 when they started selling at markets and as the demand for their unique one of a kind creations grew so did they.

Deadly Denim now sells via their Etsy shop, in retailing stores nationally and the latest edition, a 10ft mobile vintage caravan. Set up as a portable sewing studio and pop up shop that you can find at different locations right across Western Australia.

Deadly Denim has showcased their designs at Perth Fashion Festival 2019 and was invited to premiere at L.A. fashion week 2020.   

We are proud to now be showcasing First Nation Art right across the globe through our Deadly Denim designs.

Supporting Aboriginal & Torres Strait Islander Midwives

A portion of Deadly Denim’s profits goes towards keeping the tradition of over 40,000 years of birthing on country alive.

By focusing on the traditional owners of our land and the history of over 40,000 years of birthing on country, this project aims to inject funds into the Rhodanthe Lipsett Indigenous Midwifery Charitable Fund (RLIMCF) which supports Aboriginal and Torres Strait Islander people to qualify and continue working as midwives.

Why? Aboriginal and Torres Strait Islander mothers still suffer 3 times the mortality rate of non-Indigenous Australian mothers. Premature and low birthweight babies are double the rate when compared to non-Indigenous babies. 

Research has proven having an Aboriginal or Torres Straight Islander midwife providing care improves birth outcomes for both mothers and babies.

We’re working to help RLIMCF support Indigenous student midwives to reach parity with non-Indigenous midwives. And to do that, we need 600 more Indigenous midwives to qualify in Australia. 

And to do that, we need you.

 

A portion of Deadly Denim’s profits goes towards keeping the tradition of over 40,000 years of birthing on country alive.

By focusing on the traditional owners of our land and the history of over 40,000 years of birthing on country, this project aims to inject funds into the Rhodanthe Lipsett Indigenous Midwifery Charitable Fund (RLIMCF) which supports Aboriginal and Torres Strait Islander people to qualify and continue working as midwives.

Why? Aboriginal and Torres Strait Islander mothers still suffer 3 times the mortality rate of non-Indigenous Australian mothers. Premature and low birthweight babies are double the rate when compared to non-Indigenous babies. 

Research has proven having an Aboriginal or Torres Straight Islander midwife providing care improves birth outcomes for both mothers and babies.

We’re working to help RLIMCF support Indigenous student midwives to reach parity with non-Indigenous midwives. And to do that, we need 600 more Indigenous midwives to qualify in Australia. 

And to do that, we need you.

 

Kaya To Your Mob

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